How to use
Apply
Gel goes directly into the brush and onto hair–not your hands.
Slick
Precision bristles help create sleek slick-backs and polished styles in seconds.
Perform
Hair that holds from warm-up to final bow.
Meet Gelly Brush—the all-in-one styling tool that puts gel exactly where you want it, without the mess.
Built-In Gel Applicator
Applies evenly right where you need it—no mess, no waste
Precision Bristles
Smooths hair for slick-backs and tames flyaways with ease
Pick Handle
Create clean parts and detail sections like a pro
Every purchase comes with our original gel applicator brush and two Gelly Brush professional hold gel bottles (70mL each).
A high-performance styling gel that delivers strong, professional hold with a smooth finish—made to keep up with real life.
What’s not in it:
No parabens
No phthalates
No sulfates
Ingredients (with the good stuff explained):
Aqua, Acrylates Copolymer, Alcohol, Acrylates/VP Copolymer, PEG-40 Hydrogenated Castor Oil (plant-derived, keeps the formula smooth and evenly blended), Potassium Hydroxide (balances pH for stability), Phenoxyethanol, Parfum, Chlorphenesin, Ethylhexylglycerin (skin-conditioning and helps keep the formula fresh), Hydrolyzed Wheat Protein (helps strengthen and smooth hair), Panthenol (Provitamin B5—adds hydration and shine)
Our approach:
Built by moms who needed something that actually works, we kept the formula simple and effective—using widely accepted, cosmetic-grade ingredients that meet U.S. safety standards and are designed for everyday use.
Because Gel Belongs in Your Hair, Not All Over Your Hands.
Built by Dance Moms. Approved by the Judges.
Slick Back. Stay Put.
Gel goes directly into the brush and onto hair–not your hands.
Precision bristles help create sleek slick-backs and polished styles in seconds.
Hair that holds from warm-up to final bow.
Gelly Brush combines a built-in gel applicator with styling bristles. Gel is squeezed directly from the tube into the brush and applied smoothly onto hair for perfect slick backs in one step with one tool.
Gelly Brush is perfect for slick-backs, buns, ponytails, clean parts, and taming flyaways—anything that needs a polished, controlled finish.
Gelly Brush uses our signature professional hold styling gel that won't leave hair feeling dry or crunchy. Thoughtfully designed by our dance-mom founders, who wanted maximum hold without the icky stuff.
Yes—Gelly Brush was made for it. It delivers a strong, reliable hold that keeps styles in place through movement, long days, and performance.
Both. Use it on dry or damp hair for a a totally sculpted, set-in style.
Gelly Brush works across a range of hair types and textures, especially for styles that need smoothing, control, and hold.
Simply keep the brush capped when not in use to keep everything fresh and ready. The bristles can be wiped off as needed but with proper care, you brush should stay mess-free and ready to go.
Single Pack Professional-Hold Styling Gel (70mL)
Reload. Stay Slick.
Made to pair with your Gelly Brush.
Our signature formula delivers smooth, long-lasting hold for slick-backs, buns, and ponytails—no mess, no stiffness.
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